AI orchestration
Multiple fine-tuned LLMs, each specialised for a content type.
← All work
AI · Content generation SaaS
Genius Write
An AI writing assistant that researches competitors and generates SEO-optimised content, from blog posts to travel itineraries.
Overview
Genius Write is an AI content generation platform that goes far beyond basic text completion. It produces high-quality, context-aware content for many niches, from blog writing and marketing copy to travel planning and academic help, informed by live competitor research.
The challenge
The client wanted more than another ChatGPT wrapper. The key differentiator was real-time competitive analysis: scraping competitor content and analysing their SEO strategy so the platform could generate content that is genuinely better and more strategically optimised.
My approach
- Defined focused content types, such as blogs, travel itineraries and fitness plans, each served by specialised, fine-tuned models.
- Prioritised a competitive intelligence engine that ethically gathers competitor data, extracts keywords and analyses content structure.
- Fed those insights straight into generation, so every article is original and built to outperform in search.
- Shipped a responsive React dashboard on a Node.js backend that handles AI workflows, user data and subscription billing.
Key features
Competitor analysis
A scraping pipeline that turns competitor content into insights.
SEO-optimised writing
Context-aware generation designed to rank and engage.
Travel planning
Itineraries generated alongside blogs, copy and more.
Results
- Less content research time
- 70%
- Content niches with fine-tuned models
- 12+
- Content uniqueness score
- >95%
- To generate a researched, SEO-optimised article
- <30s
Outcome
An intelligent content co-pilot that turns market research and AI generation into one fast workflow.
Focus areas
- Product discovery
- AI product strategy
- LLM integrations
- SEO
- Subscription SaaS
Tech stack
- React
- Node.js
- LLMs
- Web scraping
- Subscription billing
